Assistant Director Of Online Marketing Strategy, Ogps

American University seeks an Assistant Director of Online Marketing Strategy to lead comprehensive marketing efforts for its online graduate and Lifelong Learning programs. This hybrid role involves strategic planning, project management, and vendor collaboration within a dynamic higher education environment.

• *Key Responsibilities:**
• Lead online marketing strategy, creative development, content creation, and technical integration for all online graduate and Lifelong Learning programs.
• Serve as the primary project manager for online programs, ensuring alignment with institutional priorities and efficient execution.
• Manage the onboarding and migration of online programs with third-party vendors, ensuring brand integrity, accountability, and timely communication.
• Cultivate strong relationships with university stakeholders and external vendor partners, providing guidance on brand alignment and performance.
• Develop and implement project management frameworks, including action plans, timelines, and communication strategies for complex teams.
• Contribute periodically to graduate admissions social media accounts, including concepting, writing, and content creation.
• *Qualifications:**
• Bachelor's Degree or an equivalent combination of education and experience.
• 3-5 years of relevant experience, including at least 2 years in a similar marketing or admissions role within higher education, ed-tech, or equivalent.
• Proven project management skills, with the ability to create plans, manage resources, and coordinate complex tasks.
• Advanced knowledge of digital marketing principles, concepts, techniques, and applications.
• Familiarity with CRM software applications and admissions practices.
• Exceptional organizational, time management, and communication skills.
• Ability to build strong working relationships, manage change, and adapt to ambiguity.
• A team player with a proactive and improvement-focused mindset.
• *Work Environment & Benefits:**
• Full-time, 35 hours/week.
• Hybrid work modality (3-4 days/week on campus in Washington, DC).
• Salary Range: $75,000 - $80,000 annually.
• Competitive benefits package, including a 200% matching retirement plan, tuition benefits for staff and their families, and leadership development opportunities.