Seo Specialist

Join our marketing team as a data-driven **SEO Specialist** focused on optimizing our website for increased organic visibility, traffic, and conversions. You will develop and execute comprehensive SEO strategies, collaborating with content, web development, and marketing teams.

• *What You'll Do (Key Responsibilities):**
• **Strategy & Planning:** Develop and manage SEO strategies, conduct competitive analysis, and execute keyword research and mapping.
• **On-Page Optimization:** Optimize website content, meta tags, headers, internal linking, and images. Ensure SEO best practices for new and existing content, monitoring site architecture for crawlability.
• **Off-Page SEO:** Develop and manage link-building campaigns, outreach, and partnerships, while monitoring backlink profiles.
• **Technical SEO:** Conduct regular technical audits, troubleshoot crawl errors, page speed issues, and mobile usability. Work with developers to implement technical fixes (e.g., structured data, redirects, XML sitemaps).
• **Analytics & Reporting:** Utilize tools like Google Analytics, Search Console, Ahrefs/SEMrush, and Screaming Frog to monitor performance. Track key metrics (keyword rankings, CTR, conversions) and provide monthly reports with insights.
• *What You'll Bring (Requirements):**
• 2-5 years of experience in SEO (agency or in-house).
• Strong understanding of search engine algorithms and ranking factors.
• Proficiency with SEO tools (e.g., Ahrefs, SEMrush, Moz, Screaming Frog, Google Search Console, GA4).
• Experience with CMS platforms such as WordPress, Webflow, or Shopify.
• Knowledge of HTML/CSS and core technical SEO principles.
• Strong analytical, problem-solving, communication, and project management skills.
• *Bonus Points (Nice-to-Haves):**
• Experience with international SEO or large-scale enterprise websites.
• Basic knowledge of JavaScript, Core Web Vitals, and schema markup.
• Familiarity with A/B testing tools and Conversion Rate Optimization (CRO) practices.