Senior Specialist, Publications Marketing

ATD Press, a leader in talent development publishing, seeks a Senior Specialist, Publications Marketing. This pivotal role drives marketing initiatives for a growing list of books and publications, contributing to expanded sales and market exposure. **Key Responsibilities:** * Develop, execute, and track marketing campaigns across email, direct mail, print/digital, content, and social media. * Write compelling marketing copy for diverse channels, supporting collateral development. * Set up and deploy email campaigns using internal marketing systems. * Monitor performance metrics, provide weekly tracking analysis, and optimize campaigns. * Update website content with a focus on user experience and optimization. * Curate targeted audience marketing lists through data processing. * Collaborate closely with marketing, publishing, and training professionals. * Interface with authors, offering guidance on marketing best practices. * Facilitate special tactics campaigns for publications and community engagement. **Qualifications:** * Bachelor’s degree in Communications, Journalism, Marketing, or equivalent relevant experience. * Minimum 3-5 years of marketing experience, with at least 2 years in a publishing environment. * Proven experience with email marketing programs and HTML. * Exceptional copywriting and interpersonal communication skills. * Strong project management skills, capable of managing multiple deadlines simultaneously. * Self-starter with a proactive, resourceful, and detail-oriented approach. * Analytical mindset with strong problem-solving abilities. * Ability to quickly learn systems and understand talent development content nuances. * Applied knowledge of Chicago Manual of Style and AP preferred. * Collaborative and client-focused mindset. **Work Environment:** * Hybrid role based in Alexandria, VA. Expect 4 days per week in-office for the first quarter, with potential for more hybrid flexibility thereafter.