Senior Newsletter Marketing Manager

U.S. News & World Report is seeking a Senior Newsletter Marketing Specialist to drive growth and monetization of our B2B and B2C newsletter portfolio. This pivotal role focuses on subscriber acquisition, engagement, and optimizing email marketing performance to increase revenue.

Key Responsibilities:

Audience Growth & Engagement:

• Develop and execute strategies for organic and paid subscriber acquisition.
• Manage referral, lead magnet, and partnership campaigns.
• Maintain and segment subscriber lists for targeting and personalization.
• Analyze churn and implement strategies to improve engagement and retention.

Revenue Generation:

• Collaborate with sales to create compelling marketing materials and develop advertising/sponsorship packages.
• Optimize newsletter placements for ads, affiliate links, and other monetization streams.
• Conduct A/B tests on subject lines, layouts, and CTAs to boost click-through and conversion rates.

Email Operations & Optimization:

• Own end-to-end email marketing execution: segmentation, scheduling, deliverability, and compliance.
• Monitor key campaign metrics (CTR, open rates, conversions) and provide actionable insights.
• Ensure all newsletters align with brand voice, goals, and compliance standards.

Cross-functional Collaboration:

• Partner with editorial teams to align content and marketing strategies.
• Collaborate with designers and developers on newsletter templates and user experience.
• Innovate and experiment with new tools, technologies, and tactics to maintain email marketing leadership.