Communications Sme

Join the Defense Health Agency's Psychological Health Center of Excellence (PHCoE) as a Communications SME IV, supporting the impactful Real Warriors Campaign (RWC). This vital public health initiative promotes psychological health, reduces stigma, and supports suicide prevention for service members, families, and the DoD community.

In this full-time role, you will be instrumental in overseeing and executing comprehensive communication strategies, including:

• *Key Responsibilities:**
• **Content Development & Management:** Produce diverse RWC campaign content for multiple channels and target audiences (service members, families, providers, commanders). Maintain and manage the lifecycle of all RWC products, ensuring accuracy and up-to-date information, including routine review of the RWC website.
• **Outreach & Engagement:** Develop and execute strategic outreach activities, securing media engagements to deliver campaign messages. Cultivate and manage key partner relationships, and represent the campaign at relevant conferences and events, tailoring presentations to engage diverse audiences.
• **Strategic Planning & Analysis:** Develop and implement a robust 5-year strategic communication plan, including actionable communication, media, and marketing strategies. Analyze historical communication efforts and conduct market research to refine targeting. Monitor campaign performance, reporting on contributions to help-seeking, stigma reduction, and suicide prevention, and apply lessons learned for continuous quality improvement.
• *Required Qualifications:**
• **Experience:** Minimum of 10 years of professionally related experience, with at least 3 years in social media and marketing. Experience in social media and marketing for psychological health campaigns preferred.
• **Education:** Bachelor’s degree or higher in a related field required; Master’s degree preferred.
• **Clearance & Citizenship:** U.S. citizenship is required with the ability to obtain a Public Trust clearance.
• *Location:** Silver Spring, MD 20901
• *Client:** Defense Health Agency (DHA), Real Warriors Campaign (RWC)
• *Work Schedule:** Full-time, 40 hours per week (8 hours per day).
• *Employment Type:** W2 Employment Classification. Relocation benefits are not available.