Accenture
Tech Partner Marketing Strategy Manager
Arlington, VA, US
Salary
$87K–$266K/yr
Job Type
fulltime
Posted
3 days ago
Job Description
Summary
Lead partner marketing strategy and GTM execution for high-tech data center/AI products, aligning with key OEM partners.
Accenture Song seeks a Partner Marketing Manager to lead strategic go-to-market (GTM) initiatives and product launches for high-tech data center and AI solutions, primarily with key OEM partners.
- *Key Responsibilities:**
- Define and align marketing strategies with client product/sales goals and partner initiatives.
- Develop a compelling "Partner + Client Better Together Narrative" for data center and AI products.
- Lead global GTM programs, regional marketing initiatives, sales trainings, demand generation, and product launches.
- Manage Marketing Development Funds (MDF) and Contra Co-Marketing Funds (CCF) with the Global Partner Marketing team.
- Collaborate with partner marketing teams to ensure strategic alignment and consistent messaging.
- Drive new product introduction and sell-in strategies for Intel products across partner platforms.
- *Qualifications:**
- Deep knowledge of high-tech and data center technologies, including laptops, OEM servers, and AI.
- Strong written and verbal communication skills.
- Self-motivated and reliable with experience in partner marketing, product strategy, and stakeholder management.
- Familiarity with partner GTM models (OEM, ISV, VAR) and co-selling frameworks.
- Deep understanding of Intel’s platform priorities and messaging frameworks.
- *Preferred Qualifications:**
- 8+ years of marketing planning or product strategy experience.
- Extensive experience in marketing design, including web experiences, CRM, media, and content strategy.
- Experience leading strategy and marketing programs in complex enterprise environments.
- Strong strategic planning skills: research, critical thinking, and guiding strategic ideas.
- Subject matter expertise in digital strategy, integrated marketing, and data-driven multichannel strategies.
- Experience building assets for client workshops and business development.
- Understanding of how business goals influence digital KPIs.
- Demonstrated ability to thrive in a fast-paced, dynamic environment with limited guidance.
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