Accenture

Tech Partner Marketing Strategy Manager

Arlington, VA, US
Salary
$87K–$266K/yr
Job Type
fulltime
Posted
3 days ago

Job Description

Summary

Lead partner marketing strategy and GTM execution for high-tech data center/AI products, aligning with key OEM partners.

Accenture Song seeks a Partner Marketing Manager to lead strategic go-to-market (GTM) initiatives and product launches for high-tech data center and AI solutions, primarily with key OEM partners.

  • *Key Responsibilities:**
  • Define and align marketing strategies with client product/sales goals and partner initiatives.
  • Develop a compelling "Partner + Client Better Together Narrative" for data center and AI products.
  • Lead global GTM programs, regional marketing initiatives, sales trainings, demand generation, and product launches.
  • Manage Marketing Development Funds (MDF) and Contra Co-Marketing Funds (CCF) with the Global Partner Marketing team.
  • Collaborate with partner marketing teams to ensure strategic alignment and consistent messaging.
  • Drive new product introduction and sell-in strategies for Intel products across partner platforms.
  • *Qualifications:**
  • Deep knowledge of high-tech and data center technologies, including laptops, OEM servers, and AI.
  • Strong written and verbal communication skills.
  • Self-motivated and reliable with experience in partner marketing, product strategy, and stakeholder management.
  • Familiarity with partner GTM models (OEM, ISV, VAR) and co-selling frameworks.
  • Deep understanding of Intel’s platform priorities and messaging frameworks.
  • *Preferred Qualifications:**
  • 8+ years of marketing planning or product strategy experience.
  • Extensive experience in marketing design, including web experiences, CRM, media, and content strategy.
  • Experience leading strategy and marketing programs in complex enterprise environments.
  • Strong strategic planning skills: research, critical thinking, and guiding strategic ideas.
  • Subject matter expertise in digital strategy, integrated marketing, and data-driven multichannel strategies.
  • Experience building assets for client workshops and business development.
  • Understanding of how business goals influence digital KPIs.
  • Demonstrated ability to thrive in a fast-paced, dynamic environment with limited guidance.


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