Lead Digital Communications Strategist

Wells Fargo is seeking a **Digital Strategist** to join their Digital Communications and Operations team, transforming digital experiences for a Fortune 100 enterprise. This role focuses on the intersection of content and technology, navigating a dynamic digital landscape.

As a Digital Strategist, you will shape how Wells Fargo reaches and influences audiences across various platforms, driving integrated strategies to advance business goals and elevate digital content standards.

• *Key Responsibilities:**
• Serve as the primary digital communications lead and advisor for assigned lines of business.
• Manage end-to-end digital campaign execution, coordinating all stakeholders.
• Develop and implement multichannel digital strategies leveraging web, mobile, social, email, and emerging platforms.
• Oversee the editorial calendar, ensuring content accuracy and updates.
• Build business cases for paid advertising, managing budget allocations for campaigns.
• Draft creative briefs, oversee timelines, asset delivery, and stakeholder reviews.
• Collaborate with editorial, creative, and video teams to produce and publish compelling content.
• Coordinate legal and compliance reviews for all content.
• Publish approved content across Wells Fargo channels using compliance-approved tools.
• Monitor engagement, assist with response strategies, and escalate reputational risks.
• Analyze campaign performance, create recap reports, and provide optimization insights.
• Partner with marketing, IT, and customer service for cohesive communication efforts.
• *Required Qualifications:**
• 5+ years of experience in public relations, media relations, or corporate communications, or equivalent combination of work experience, training, military experience, or education.
• *Desired Qualifications:**
• Deep understanding of digital communications across web, mobile, and social platforms.
• Experience with digital communications tools, platforms, and analytics.
• Strong storytelling and content development skills with exceptional writing ability.
• Results-driven mindset focused on execution, speed, and impact.
• Ability to provide high-level service and lead campaigns across all channels.
• Proven ability to build relationships and collaborate with diverse teams.
• Experience or foundational knowledge in the financial services industry.
• Proficiency in generative AI technologies for content creation and innovative solutions.
• Bachelor's degree in digital marketing, communications, public relations, business administration, or a related field.
• *Job Expectations:**
• This role offers a hybrid work schedule.
• No visa sponsorship or relocation assistance is available.
• *Compensation & Location:**
• The base pay range for this position is **$100,000 - $196,000 annually**, depending on location, skills, and experience.
• Positions are available in Washington, DC; Charlotte, NC (2 locations); Irving, TX; Minneapolis, MN; St. Louis, MO; Tempe, AZ; and West Des Moines, IA.

Wells Fargo offers a comprehensive benefits package.