Digital Marketing Lead

Beltsville, MD, US
Salary
$61K–$102K/yr
Job Type
fulltime
Posted
8/18/2025

Job Description

Summary

Lead global digital marketing strategy, driving brand growth, lead generation, and performance optimization for a B2B tech company.

Reboot Monkey is seeking a results-driven Digital Marketing Specialist/Manager to lead and execute our global digital marketing strategy. You will enhance our brand presence, generate leads, drive traffic, and support business development through targeted campaigns.

  • *Key Responsibilities:**
  • Develop and implement comprehensive full-funnel digital marketing strategies for B2B tech services.
  • Manage and optimize performance campaigns across Google, LinkedIn, Meta, and other key platforms.
  • Design and refine conversion funnels to generate sales-qualified leads for enterprise clients.
  • Collaborate with Sales, Talent Acquisition, and Operations teams to align messaging and pipeline goals.
  • Create and oversee high-impact content (blogs, social posts, newsletters, case studies, whitepapers).
  • Ensure consistent brand voice and visual identity across all digital touchpoints.
  • Implement advanced SEO strategies to improve organic presence.
  • Plan and execute ROI-focused paid search/display/social campaigns.
  • Monitor key performance indicators (KPIs) using tools like GA4, Pipedrive, Search Console, and SEMrush.
  • Oversee website strategy, UX, SEO, and lead capture, collaborating with design/development teams.
  • Conduct A/B tests and CRO experiments to optimize landing page performance.
  • Explore digital partnerships, guest posting, and backlink-building initiatives.
  • *Required Qualifications:**
  • Bachelor’s degree in Marketing, Communications, or a related field (Master’s preferred).
  • 3-5+ years of hands-on digital marketing experience, ideally in B2B tech or IT services.
  • Proven success in building and optimizing multi-channel digital campaigns.
  • Proficiency with Google Ads, LinkedIn Ads, Meta Ads Manager, PipeDrive, WordPress, GA4, SEMrush, Canva, or similar tools.
  • Excellent copywriting, storytelling, and design-oriented skills.
  • Data-driven mindset with deep understanding of performance marketing and analytics.
  • Self-motivated, proactive, and comfortable in an agile, remote-first environment.
  • *Expected Pay Range:** 500-700 Euros


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